Enterprise GenAI Integration for Product Content Automation

The Challenge

The client was facing significant delays and overhead in launching new product lines due to a manual-heavy process for writing descriptions, metadata, and internal documentation. Content generation cycles stretched over weeks, and consistency across multiple languages was difficult to maintain.

Goals

• Automate product content generation using Generative AI Reduce time-to-market for new SKUs Ensure brand tone and compliance across all generated outputs Enable non-technical teams to use AI safely and effectively

Our Approach

Our GenAI consultants conducted a strategic discovery phase to identify content bottlenecks. We then: Fine-tuned an LLM (GPT-based) on the client’s existing product data Developed prompt engineering workflows for multilingual content generation Built a user-friendly internal tool for content teams to input SKU attributes and auto-generate copy in seconds Implemented a moderation and approval workflow with human-in-the-loop validation

Results

• 85% reduction in content creation time 4x faster product launch cycles Consistent tone & compliance across 6 languages 70% adoption rate by internal non-technical content teams within the first month