Reduced dependence on scattered messaging and spreadsheets
Member activity, milestones and interactions are recorded in one platform instead of scattered chats and spreadsheets.
Web and mobile product case study
BT Universe
A web and mobile operating system for founder engagement, business visibility and community intelligence.
BT Universe is a founders’ business community designed to help entrepreneurs, business owners, and leaders build stronger connections, increase visibility, and turn community participation into measurable business growth. The community needed a digital platform that could support both members and administrators.
Project classification: This project showcases a web and mobile operating platform for a founder and business community.
Better visibility into member participation
Administrators can review participation patterns through structured dashboards.
Structured records of milestones, referrals and collaborations
Referrals, meetings, collaborations and milestones are stored as consistent community records.
01 / Business context
Who needed the solution
BT Universe is a founders’ business community designed to help entrepreneurs, business owners, and leaders build stronger connections, increase visibility, and turn community participation into measurable business growth. The community needed a digital platform that could support both members and administrators. Members needed a simple way to log activities, showcase business milestones, create professional introductions, and stay engaged with the network. At the same time, the leadership team needed better visibility into community health, participation patterns, member activity, and growth opportunities.
02 / Challenge
What needed to change
The main challenge was that the community did not have a centralized operating system to manage member engagement and business activity.
Member updates were scattered across informal channelsMember updates were shared across WhatsApp, calls, and informal conversations.
Activity and milestone tracking depended on spreadsheetsActivity tracking depended heavily on manual updates and Excel sheets.
Leaders lacked current engagement visibilityCommunity leaders had low visibility into which members were actively participating.
Referrals and collaborations were difficult to record consistentlyIt was difficult to track meetings, collaborations, referrals, and business milestones in a structured way.
Members needed better support presenting their businessesMembers had limited support in presenting themselves and their businesses professionally.
03 / Workflow transformation
Before and after
Previous workflow
- Member updates were scattered across informal channels
- Activity and milestone tracking depended on spreadsheets
- Leaders lacked current engagement visibility
- Referrals and collaborations were difficult to record consistently
- Members needed better support presenting their businesses
Structured workflow
- Centralise member activity
- Capture community value
- Support member visibility
- Provide admin intelligence
- Review structured outputs
04 / Solution
How we approached it
We designed BT Universe as a GenAI enabled business community platform with separate but connected experiences for members and administrators. The solution combined member engagement workflows, activity logging, gamification, business visibility tools, and an AI powered assistance layer.
Centralise member activity
Create one platform for profiles, activities, milestones and interactions.
Capture community value
Record referrals, meetings, collaborations and business progress.
Support member visibility
Use guided content and profile workflows to improve professional presentation.
Provide admin intelligence
Give community leaders dashboards and structured engagement insights.
05 / Example workflow
From input to reviewable output
1Centralise member activity
2Capture community value
3Support member visibility
4Provide admin intelligence
5Review engagement insights
6Community leadership action
06 / Delivery scope
What the delivery covered
Business and product workflow
- Member Facing Engagement Layer
- Activity and Milestone Logging
- GenAI Assisted Member Support
AI, data and automation
- Structured AI workflow
- Data processing and validation
Application and cloud engineering
- React
- React Native
- Node.js
- AWS
- Docker
- Nginx
Scope boundary
The case study focuses on platform capabilities and does not claim verified engagement percentages, user growth or commercial impact.
07 / Architecture and controls
How the system is organised
React
React Native
Node.js
AWS
Docker
Nginx
Amazon SES
Role based access
Member and administrative workflows are separated through authenticated roles.
Structured activity records
Referrals, meetings, collaborations and milestones are captured as reviewable records.
Human led interpretation
Community insights support leadership review rather than automatically deciding member value or status.
08 / Business value
Expected operational value
1Projected
Reduced dependence on scattered messaging and spreadsheets
Member activity, milestones and interactions are recorded in one platform instead of scattered chats and spreadsheets.
2Projected
Better visibility into member participation
Administrators can review participation patterns through structured dashboards.
3Projected
Structured records of milestones, referrals and collaborations
Referrals, meetings, collaborations and milestones are stored as consistent community records.
4Projected
Improved member and business presentation
Guided profile and content workflows help members present their businesses more clearly.
5Projected
A scalable operating system for community engagement
The web and mobile architecture can support additional members, chapters and engagement workflows.
09 / Technology
Every component, with its role in the delivery.
Technology choices from the supplied project brief, mapped to the workflow each component supports.
React
Reviewer or product user interface
React Native
Cross platform mobile application
Node.js
Backend and integration services
AWS
Cloud infrastructure and managed services
Docker
Containerised deployment
Nginx
Reverse proxy and production serving
Amazon SES
Transactional email and alert delivery
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